An online retailer
Selling fashion, homewares, beauty, health products, gifts or specialty goods direct to customers across Australia.
Home · Web Design Pricing · Deluxe Website Package
For online retailers
Deluxe package · From $7,950 + GST
Deluxe eCommerce Website Package for Sydney retailers
A fast, fully featured online store with card and Afterpay payments, inventory tracking and email marketing built in, so your website sells more and runs smoothly as you grow.
When online sales are a real part of your revenue, small problems get expensive. A slow product page loses the sale. A checkout without Afterpay sends shoppers to a competitor. Stock that isn’t tracked means overselling and refunds. And customers who buy once and never hear from you again are revenue left on the table.
The Deluxe Website Package fixes all of that in one build. It’s designed and built in-house by our Parramatta team, backed by 16 years of web development experience, at a fixed price agreed before we start, and you own the store outright, with no monthly platform fees.
Who it’s for
Who the Deluxe package is for
Deluxe is built for businesses where the website is a sales channel, not just a brochure. It’s the right fit if you are:
A shop adding online sales
A Sydney bricks-and-mortar store that wants a second sales channel without paying platform fees on every order.
Outgrowing a basic store
Currently selling through a DIY builder, marketplace or PayPal-only store and losing sales to slow pages and limited payment options.
A brand with a growing range
Launching new products regularly and needing proper stock control, categories and room for content that builds the brand.
A service business that sells
Clinics, studios and trades suppliers selling products, packages or memberships alongside their services.
Ready to scale
Planning to invest in Google Ads, social ads or email marketing and needing a store that converts the traffic you pay for.
Selling only a handful of products, or mainly need service pages? The Premium package may be a better fit. Need hundreds of products or custom integrations? We’ll quote a custom eCommerce build.
What matters
What separates a store that sells from one that doesn’t
Most online stores don’t fail because of the products. They fail because of friction between a shopper’s interest and the purchase. Deluxe is designed to remove the four biggest sources of it:
Shoppers on mobile won’t wait for slow product pages or a sluggish checkout. Every second of delay costs sales and hurts your Google rankings.
Many Australian shoppers expect to pay with Afterpay, Apple Pay or a card directly on your site. If their preferred option isn’t there, they leave.
Selling something you don’t have means refunds, apologies and lost trust. Automatic stock tracking stops it from happening.
A customer who has bought from you is far more likely to buy again. Email marketing turns one-off buyers into repeat customers.
Included
What’s included in Deluxe
You get everything in the Premium package, plus seven upgrades built for businesses that sell online.
01
Up to 20 pages
Twice the room of Premium, so your store can rank for far more searches and tell your brand’s story properly. Use the extra pages for product category landing pages, buying guides, size and care guides, brand story, wholesale enquiries, service areas, or delivery and returns information that answers questions before they cost you a sale.
Category landing pages written and optimised for the terms shoppers search, such as “linen bedding Australia”
Full on-page SEO across all 20 pages, as in Premium
Shipping, returns and FAQ pages that build trust and reduce customer emails
Individual product pages, the cart, checkout, account pages, blog posts and policy pages don’t count toward the 20.
02
Online store with up to 25 products uploaded
We build your store on WooCommerce and load your first 25 products, fully set up and ready to sell. Your store can hold as many products as you like; we train you to add more, or we can upload a larger range for you as an add-on.
Product photos, descriptions, prices and SKUs
Variations such as size, colour and material, each with its own stock and price
Categories, tags and filters so shoppers can find products fast
Related products and upsells to increase order value
Discount codes and sale pricing
Shipping zones and rates, including free-shipping thresholds
GST set up correctly on products and shipping
Product schema so prices and stock can show in Google results
03
Credit card and Afterpay payments
Offer the payment options Australian shoppers expect, in a checkout that keeps them on your website from start to finish.
Card payments on your site: Visa, Mastercard and Amex processed securely through Stripe, with no redirect to another website
Apple Pay and Google Pay: enabled through the card gateway for one-tap mobile checkout
Afterpay: let customers pay in four instalments, with Afterpay messaging shown on product pages to encourage the purchase
PayPal: kept as an option for customers who prefer it
Secure by design: card details are handled by the payment provider, never stored on your website
You’ll need your own Stripe and Afterpay merchant accounts. We help you apply, then connect and test everything with live test orders before launch. Afterpay approves merchants individually.
04
Inventory and order tracking
Run your store with confidence, knowing exactly what’s in stock and where every order is up to.
Stock levels reduce automatically with every sale
Out-of-stock products are marked or hidden so you never oversell
Low-stock email alerts so you can reorder in time
Option to take backorders or pre-orders
Clear order statuses from paid to packed to shipped
Automatic order and dispatch emails to customers
Tracking numbers added to dispatch emails
Customer accounts so shoppers can view past orders and reorder
05
Speed testing and performance optimisation
Speed affects both sales and rankings, and Google uses page experience signals such as Core Web Vitals when ranking pages. We don’t just build your store and hope it’s fast; we test it and fix what slows it down.
Testing with Google PageSpeed Insights and Core Web Vitals on mobile and desktop
Images converted to modern formats such as WebP, compressed and lazy-loaded
Page caching and browser caching configured
Unused scripts and styles removed, and the rest minified and deferred
Lean build without heavy page builders or plugin bloat
A speed report showing results before launch
06
Email newsletter integration
Every visitor who leaves without buying, and every customer who buys once, is a chance to sell again. Deluxe connects your store to your email marketing platform so you can build your list from day one.
Connected to Mailchimp, Klaviyo or a similar platform
Newsletter sign-up forms in the footer and at key points across the site
Opt-in at checkout, so customers can join your list as they buy
Customer and purchase data synced, ready for welcome emails, abandoned cart reminders and promotions set up in your email platform
07
3 rounds of design revisions
A bigger store has more templates to get right: home, category, product, cart and checkout. Deluxe includes three rounds of design revisions instead of two, so every key page is right before we build.
Plus everything in Premium and Starter
Custom design matched to your brand
Mobile-first, responsive build
Full on-page SEO setup with keyword mapping
Social media integration
Enquiry forms with spam protection
Blog and image gallery
Built on WordPress, easy to manage yourself
Google Analytics and Search Console set up
SSL and security basics at launch
Handover training for pages, products and orders
90-day check after launch
You own everything from day one
Your store, with no platform fees
Hosted platforms charge a monthly subscription, and often extra fees on top for apps and themes. As your sales grow, so do those costs.
Your Deluxe store runs on WooCommerce on your own website. You pay only your hosting and the standard fee your payment providers charge per transaction.
No monthly platform subscription
No paid app for every feature
Your customer data stays yours
Full control of design, content and SEO
Free to move hosting or developers at any time
Add-ons
What’s not included (and how to add it)
Clear scope means a fixed price you can rely on. These items aren’t part of Deluxe, but each can be added at a fixed price:
More than 25 products uploaded: bulk upload or import from a spreadsheet or another platform
Store migration: moving products, customers and orders from Shopify, Wix or another platform
Copywriting: page copy and product descriptions written to rank and sell
Product photography
Email campaign setup: designing automated flows and campaigns inside your email platform
System integrations: Xero, MYOB, POS, warehouse or CRM connections (see below)
Hosting and domain: see hosting and maintenance plans
Ongoing SEO, Google Shopping and ads: through our SEO and digital marketing service
Grow further
Ready to connect your store to the rest of your business?
As order volumes grow, the time spent copying orders into accounting software, updating stock in two places and chasing customer details starts to add up. That’s where our business automation and custom software development services come in.
Because we build your store ourselves, we can connect it to the systems you already use, so the admin runs itself and your team gets hours back each week.
Orders and invoices synced automatically to Xero or MYOB
Stock synced between your store, POS and warehouse
New customers added to your CRM automatically
Wholesale or trade portals with customer-specific pricing
Custom reporting dashboards for sales and stock
Process
How it works
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01
Discovery call
30 minutes. We learn about your products, customers, sales goals and current setup, and confirm Deluxe is the right fit.
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02
Fixed quote and store plan
You get the page plan, store structure, scope, fixed price and timeline in writing. Nothing starts until you approve it.
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03
Accounts and content
We help you apply for Stripe and Afterpay while you gather product details, photos and page content.
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04
Design
We design your homepage, category page, product page and checkout, with three rounds of revisions.
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05
Build, products and payments
We build every page, upload your products, set up payments, shipping, GST, stock and email integration, and complete the on-page SEO.
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06
Speed and testing
We optimise performance, test every page and place real test orders with each payment method on mobile and desktop.
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07
Launch and training
We take your store live and train you to manage products, stock, orders and discounts.
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08
90-day check
Three months after launch we review sales, speed and search performance and recommend improvements.
You’ll get a weekly written update and one point of contact throughout. Most Deluxe websites launch in around 6 to 10 weeks, depending on page count, product content and payment approvals.
After launch
Keep your store fast, secure and selling
An online store needs more care than a standard website. Plugins, payment gateways and WooCommerce itself update regularly, and an update that breaks checkout can cost a day’s sales. Our Online Store Care Plan is designed for exactly this.
Online Store Care Plan: $299 + GST/month
Fast Australian hosting
WordPress, WooCommerce and plugin updates
Daily backups and uptime monitoring
Cache and database optimisation
eCommerce maintenance
Up to 5 hours of changes each month
Monthly report, month to month, no lock-in
Compare
How Deluxe compares
| Feature | Starter | Premium | Deluxe |
|---|---|---|---|
| Starting price (+ GST) | $2,950 | $4,950 | $7,950 |
| Pages | Up to 5 | Up to 10 | Up to 20 |
| SEO | Foundations | Full on-page setup | Full on-page setup |
| Online store | — | Up to 15 products | Up to 25 products |
| Payments | — | PayPal | Card, Afterpay, PayPal, Apple Pay, Google Pay |
| Inventory and order tracking | — | — | ✓ |
| Speed testing and optimisation | — | — | ✓ |
| Email newsletter integration | — | — | ✓ |
| Design revisions | 2 rounds | 2 rounds | 3 rounds |
| Best for | Service businesses | Growing businesses, first store | Online retailers ready to scale |
Deluxe eCommerce Website FAQs
How much does an eCommerce website cost in Sydney?
A professionally built online store from an established Sydney studio usually starts from around $8,000, with larger stores and custom integrations costing $20,000 or more. Our Deluxe Website Package starts from $7,950 + GST and includes up to 20 pages, 25 products uploaded, card and Afterpay payments, inventory tracking, speed optimisation and email newsletter integration.
Which payment options are included?
Deluxe includes credit and debit card payments processed directly on your website, Afterpay, and PayPal. Apple Pay and Google Pay can usually be switched on through the card payment gateway at no extra cost. You’ll need your own merchant accounts, and we help you set them up.
Do I need to be approved for Afterpay?
Yes. Afterpay reviews and approves each merchant. We guide you through the application, then connect and test Afterpay on your checkout once you’re approved. Afterpay charges you a fee on each Afterpay sale; your customer pays nothing extra when they pay on time.
What does inventory and order tracking include?
Stock levels update automatically as orders come in, products show as out of stock when they sell out, and you get low-stock alerts by email. Every order has a clear status from paid through to shipped, and customers receive email updates, including their tracking number when you dispatch.
How fast will my website be?
We test your site with Google PageSpeed Insights and Core Web Vitals on mobile and desktop, then optimise images, caching, scripts and loading so pages and checkout load quickly. You receive a before-and-launch speed report. Final scores depend on your hosting, which is why we recommend our Australian hosting.
Can I add more than 25 products?
Yes. We upload your first 25 products and train you to add more yourself, with no limit on how many your store can hold. If you’d like us to upload a larger catalogue, or import products from a spreadsheet or another platform, we quote it as a fixed-price add-on.
Why WooCommerce and not Shopify?
WooCommerce runs on your own WordPress website, so there are no monthly platform fees or extra transaction fees, and you own your store outright. It also gives you more flexibility for content, SEO and custom features. If Shopify suits your business better, we’ll tell you during the discovery call.
How long does a Deluxe website take?
Most Deluxe websites launch in around 6 to 10 weeks. The main factors are the number of pages, how quickly product details and content are ready, and how long payment and Afterpay approvals take. We agree a timeline at the start and send weekly written updates.
Can you connect my store to my accounting or inventory system?
Yes. Many retailers connect their store to Xero or MYOB, a point-of-sale or warehouse system, or a CRM so orders, stock and invoices flow automatically without manual data entry. These integrations aren’t part of the package, but they’re exactly the kind of custom development and business automation work we do, quoted at a fixed price.
Who owns the store?
You do. Your domain, website, products, customer data and code belong to your business from day one. There are no lock-in contracts or platform fees tying you to us.