Case study
Turning a Trusted Local Operator into Sydney’s Go-To Online Choice
On Call Pest Control is a family-run pest control business based in Sydney, with more than ten years of hands-on experience protecting homes and businesses across Sydney. Their reputation on the ground was excellent – a perfect 5.0 Google rating from loyal customers – but their online presence needed to work as hard as their technicians.
We partnered with On Call Pest Control to design and build a custom WordPress website, then grew it with ongoing organic SEO, managed hosting and maintenance, and social media marketing. The goal was simple: turn people searching for urgent pest help into phone calls and quote requests. The result: 200% more organic traffic in three months and a 300% increase in monthly leads.
The Challenge
Pest control is one of the most competitive local search markets in Sydney. Customers usually search in a hurry – a cockroach in the kitchen, rats in the roof – and call whoever looks credible and answers first. On Call Pest Control needed to:
- Compete for high-intent searches like “pest control Sydney” and pest-specific terms against larger franchises and directories
- Show up across a huge service area – from Western Sydney to the Eastern Suburbs and Northern Beaches
- Convert urgent mobile visitors into calls within seconds, not minutes
- Communicate trust quickly: licensing, safety for families and pets, and real customer reviews
- Speak to two very different audiences – homeowners and commercial operators with compliance obligations
Our Solution
1. A Custom WordPress Website Built to Generate Calls
We designed the site around one outcome: getting the visitor to call or request a quote. Every page leads with a prominent click-to-call number and a “Get a Free Quote” form, with a 7-day emergency message for urgent jobs.
- Conversion-first layout: click-to-call buttons, a short quote form with a service selector, and clear calls to action throughout every page
- Trust built in: licensing, eco-friendly and pet-safe messaging, a four-step treatment process, and a live Google review feed showcasing the 5.0 rating
- Separate residential and commercial journeys: commercial pages address the real concerns of restaurants, retail, childcare, warehouses and strata – food safety, compliance and after-hours service
- Mobile-first and fast: built for people searching on their phones in the moment of need
2. Organic SEO Structured for Local Search
Rather than one generic services page, we built a search-friendly architecture that gives Google a dedicated, in-depth page for every service and location customers search for.
- 13 dedicated service pages covering cockroaches, German cockroaches, termites, rodents, bed bugs, spiders, ants, bees, wasps, fleas, silverfish, mosquitoes and end-of-lease treatments
- Service-area coverage mapped across 33 council areas and 300+ Sydney suburbs, with dedicated location pages for priority regions
- On-page optimisation: keyword-targeted titles and meta descriptions, structured headings, and an in-depth FAQ answering the questions Sydney customers actually ask (cost, safety, frequency, same-day service)
- Content and local signals: an ongoing blog, Google Business Profile alignment and review integration to strengthen local rankings
3. Web Hosting & Maintenance
A lead-generation website only works if it is always online, secure and fast. We host and maintain the site so the client can focus on running jobs, not managing technology.
- Managed hosting with regular backups and security monitoring
- WordPress core, theme and plugin updates handled for them
- Ongoing content updates, new pages and quick fixes on request
4. Social Media Marketing
We extended the brand onto Facebook and Instagram to keep On Call Pest Control top of mind between treatments, support seasonal demand, and give potential customers another place to see real work and real reviews.
- Daily posting across Facebook and Instagram during marketing campaigns
- Consistent, on-brand content that keeps the business visible to local Sydney audiences during peak pest seasons
The Results
Within just three months, organic traffic grew by 200% and the website began delivering 30 leads every month – a 300% increase. On Call Pest Control now ranks on page 1 of Google for high-value searches including “German cockroach control Sydney” and “end of lease pest control Sydney”, and has a professional, search-optimised website that works around the clock as its best salesperson.
| Metric | Result |
|---|---|
| Organic traffic | +200% in 3 months |
| Leads (calls + quote forms) | 30 per month – a 300% increase |
| Keyword rankings | Page 1 on Google for “German cockroach control Sydney” and “end of lease pest control Sydney” |
| Google rating | 5.0 stars, showcased live on the website |
| Website uptime | 99.9% |
Services Used in This Project
- Custom WordPress Website Design & Development
- Search Engine Optimisation (SEO)
- Website Hosting & Maintenance
- Social Media Marketing
Want Results Like This for Your Business?
Whether you’re a trade, service business or growing company, we build websites that bring in enquiries – not just look good. Let’s talk about what a better website could do for you.
